Posted on April 17, 2016
Getty found out that green images were toxic due to compassion fatigue . People used to just switch off when they saw them . The greens Rachel Carson . Silent spring . They produced green images that worked in the way advertising worked . People buy a commoditie because of desire or wants .it gets you a physical outcome . You buy it because of desire factors or aspiration . Commodity fetishism . Stop producing toxic myths regarding the environment and use new ways of promoting the environment to sell more products . Eg Reinvent the myths . Compassion fatigue . Eg if you see shocking pictures of starving children etc we are shocked at first but eventually we don’t give a shit . This is compassion fatigue . For Getty be understanding of the visual culture and university topics such as scale and place binarys etc . Put your images online and people may buy them .
Image as commodity eg , the image as a raw material to sell . Not many creatives think of their work as a commodity .How do you think about the image for a specific use as a commoditie . Stock can help us out as a sustainable practice to keep income coming in and thus supporting my practice in between .
Try and enter some images in a stock agency it could make you rich eg the Tim Flash green frog and or the handshake image , find a gap in the market and target it .
With a commodity image the branding and personality has been removed . You need to think what the market needs . The image subscribes to international standards and is needed in the market . This image will fit in your company report . It’s a well thought out and constructed image as a commoditie for the market .
If you are Shooting for stock you have to think …
Analyse sales and try to understand why certain images are selling and others are not .
Who is the client ?
e.g. if shooting for magazines you have to shoot portrait for front cover shots . If you target a niche magazine on dogs you have to shoot dogs . Think about your audience and target them . People would buy an animal magazine due to cuteness and their anthropomorphic behaviours eg we would have to shoot to these certain specifications and add them to the commodity . Eg Fluffy eared younger species for a western market . but the German market is far less citified so you have to take this into account , you have to think about who your client is .
Or you could shoot for a Calendar . If you shoot for calenders you shoot 2 or 6 . Shoot trees or and image in the different seasons for a Calendar . Birthday cards are a winner with cuteness again and fluffy ears .
Produce images that transcend cultural difference . Some differences are better than others at this .
Wants list . Grail syndrome
Eg the magpie in a nest is impossible to find so everybody wants this image . Or eg people with a smile at zoos why not ? People don’t smile at zoos , people who go to zoos are ugly , real ugly . Do you ever see the perfect family composition at the zoo . Unless you are being commissioned at a zoo getting this shot is hard to get . But if you are commissioned by a zoo I can license them to the zoo .
I need to get real about licensing and copyrighting my work . I make money with photography so therefore be serious about people re using my images . I need to take copyrighting very seriously .
How I tag my images on 500 px or my WordPress blog online . Be more efficient with your key wording to discriminate my images from the rest . Eg if you tag frog and sustainable you get less hits and images shown so your image has more chance of standing out . It is better to think more business like than creative to be successful at this . The Tim flash frog image . Tim works with Getty closely and the frog image made him his fortune it has made millions . The Tim flach image transcends cultural barriers . It’s cute . Has a colour clash to draw the eye and stands out a lot . target and feed into my own work in original ways exactly why this image was a successful seller ?
The personality of Alamy images . In the beginning they would take anything to start withand sell it . They are now famed for the breadth of their subjects and are starting to weed out the images that dont sell . Images are now ploughed into philanphropic endeavour . It used to be the place where you put all the images you wasn’t doing anything with . You should engage with stock and sue the above techniques to your advantage .
Posted on April 17, 2016
Go to archives for research on my projects , find Something that stands out in my practice . I enjoy photoshop its as if I am painting which is what I also love . I am particularly attracted to documentary and the uncanny . A few of my inspiring photographers are Giacomo brunelli , Bresson , Bruce gilden and Klein .
The idea and the message matters the most . I want my work up on people’s walls and Making a difference . I want to find something totally unique and original that changes society for the better . A unique vision . The ultimate message . Creating beauty from an underlining underbelly of social failure ?
I love the aesthetic values , deep layes of metaphor and metonymic language in an image the more the better . I like and enjoy creativity and get satisfaction from the end result of making new things .
Where can I gain a foothold in the industry .
First solution responses
Synthesise new knowledge and look for the unknown in my passions , as this is not a hindrance but a joy to do so . What lies beyond this . Enhance my visual vocabulary . Start thinking differently as a scientist or even a mathematician . Equate and experiment withy my practice through these experiments I’m going to find something I did not know . Stand back and look at my surroundings to find exactly what it’s all about .
Posted on April 17, 2016
A cv is a transaction of entering the industry . You need it when developing your sustainable practice .
What do employers want
I am looking to be self employed . My personal brand is what people say about you when your not in the room .
ALL MY WORK WILL FORM MY BRAND .
I need to demonstrate in my cv that I can do the job successfully . Show my passion and that I will love the job an employer will then know I will work hard and trust in me . Demonstrate that I will love it by showing my love for photography and all my projects etc in the cv . Show I Can be worked with and what am I bringing to the company , show the employer how if they don’t hire they will be making a mistake .
At the top we have the heading which is my personal details . I put my name , Professional email and mobile number together with links to my work .
My professional profile is a short punchy and positive statement . To ensure the employer or client gets a feel for the role and area of practice I am interested . It should also encourage them To read on . Avoid overblown unsupported superlatives eg like incredibly experienced . Demonstrate by the things I have how brilliant I am and where I am going in this world .
The best example is …A Ba Hons Photography student studying at Blackpool and the Fylde college . I am seeking work experience . My interest is blah blah …….aspects of photography . And working in blah blah . My final dissertation was on and deepened my knowledge and love of photography . I feel there is … and I can do this for photography .
The 4 A ‘ s
Then after my personal statement I include my personal qualifications and Professional training . Do reverse chronological order concentrating on quals and Proffessional training . Summarise GCSEs , Proffessional experience and individual or team projects , exhibitions , competitions , scholarships , study tours , proffessional development , publications , collaborations , zeens books etc . Also include a link to my personal website with a teaser . Creatives deal with the unknown so reflect this .
Posted on April 17, 2016
To engage with the industry in some way shape or form and take place in some kind of industrial research .
You have to prepare a document cv and learn how to put a good one together and be more efficient at doing so as a specific type of cv is required .
It’s also a good idea to do a work placement or work experience ( Imagine getting a work experience with one of your aspirations such as Bruce Gilden ) This would be good ….But what will you learn ? It is superior practice to get a work experience in somewhere where you learn something . It’s of greater value to yourself to synthesis something worthwhile out of it . The quality of your placement doesn’t matter what matters is how much you learn from it . You need to put some effort into this eg email places , use Twitter to contact people and create your own employment . Encourage your own individual entrepreneurialism and make sure you get stuck into it . There are methods of gaining funding for this from the student hardship or access fund eg travel expenses etc will be funded . Set up a kick starter if it’s a good idea . Get to grips with what you are interested in or excited about . We are artists and creators we pull beautiful things out of nothing .
Britain has a good creative industry and has good cultural ideas bringing a lot of money into the country .
Our country is sustainable through trickle down economics . If we make the country a playground for rich people will it sustain us as a country .? Large organisations run on big ideas they want to be hooked into the culture before anyone else . Think about how my visual skills could help a big company out like this .
Where are these placements ?
1 The web .
Prospects web site to search for work placements . Look abroad for a placement . If it looks scary you should definitely be going there .
The big choice ( website , large organisations ) large organisations generally have a small place for people in work experience . *Indeed . ( website ) search Photography placement England . A motivated person can turn these into something good .
2 Approaching practitioners . You can cold call but sometimes they don’t like this but I think this is a good idea . Going to the employers and making friends with them it could get you a placement easier and quicker . Get your strategy sorted . Email them .
Try Hothouse . You can present your work this is the route you need to take . People want to hire their pals so it would be a good idea to create bonds and friendships . Get your name down on the events that are offered you .
3 Professional body for photographers . *Association for photographers ( I joined the AOP as a student member and gained lots of insight and numerous benefits . As a member I would advise that you need to be a member of this peer group . There is an app a magazine and insurance . Usage calculator , which calculates your work .
You could also enquire about The British institute for professional photography .
4 Entering competitions . I would also advise on entering as many competitions as possible such as lensculture , sony photography awards taylor wessing or BJP . Not only for your own personal pleasure but for many reasons such as exposure to people in the industry and help in growing your skills and reputation Also the prizes are a great incentive . If you have any luck as I did through entering the lensculture portrait awards you may win a prize such as an editors portfolio which helped me and increased my confidence . All the work I post to this portfolio goes straight to the lensculture editiors which is also a great incentive to do quality and original work .
5 The Agency . This is an opportunity in my own college and located in blackpool it could give you a placement in photography .
How could I get my hands on a work placement
1 Become friends with them .
2 Be professional .
3 Do a good speech .
4 Prepare a covering email
5 Prepare an online portfolio
Start writing a covering email . Mail chimp, it can see if your email is effective or your website is effective . it checks how long people look at your email or open it for etc . Invite people to look at my website .
Attach a pdf portfolio .
Persuade . Blag .
How to write a covering email
Detail your reason for the email, i.e. to deliver a CV as part of your job application;
Because email is a more instantaneous and friendly form of communication, you should leave out your address details, go straight into ‘Dear XYZ’.
Posted on April 13, 2016
For just one coin …
He will take your hand
and row across the black abyss.
Hell sweep you to his threshold,
into purgatory where you can’t possibly exist .
Posted on April 11, 2016
This is one of the basic procedures I use when processing my raw files . Every single image I process is done uniquely in camera and post according to how i feel and my concept at the time . First you should open your new raw file in photoshop . I prefer to change to my own taste in raw all by eye instead of using auto which i only use when rushing ( oops ) , or to keep consistency in a batch .
Temp Lowered to 5200 because it looked too warm .
I lowered clarity a touch and increased the sharpness a touch . The most effective way is to increase Sharpness slightly and the radius to 1.7 which is the most efficient , at the same time that you decrease Clarity. This helps retain realistic looking texture in the skin and avoids a false look .
Slightly increase dehaze ,
also lower the contrast and open the shadows a touch .
Duplicate layer ( Always rename your layers e.g. this one is multiply etc to avoid confusion and make clear your intentions ) multiply with opacity usually pleasing to the eye it happily sits between 30 and 50 per cent . Black and white adjustment layer and a curves adjustment layer Press auto on these and adjust from auto to your own preference and as with all the tools at our disposal manipulate them to agree to our preferred concepts and enhance the refrain if you can make a link or gain further knowledge for yourself and others by doing so .
Flatten image .
Duplicate layer . Convert to smart object , filter > smart sharpen , zoom in on the eyes usually 200 % start at zero percent motion blur and increase slowly by eye to the preferential quality of sharpness ( Not too much not too little …. Just perfect ) .
Turn off the smart filter go to channels drag the red channel to create a copy then press command invert and drag to load channel as selection . Press command invert and drag red copy to load channel selection then press select RGB and return to layers . Turn the smart filter on and add filter mask to selection .
Duplicate layer name it heal or blemish as I do . Alter brush size to the smallest possible and zoom into desired area spot healing away any unwanted blemishes e.g. spots or freckles . Another good way to improve the look of your models skin is by using frequency separation retouching .The principle of Frequency Separation Retouching relies on the differences between the two concepts: High frequency images are detailed, and sharp, and low frequency images are blurred, soft and contain only the tones of the image… no skin detail .
Also stray hairs or unwanted unsightly eye drawers , as i call them ,that distract your attention from the subject , or just generally make the image feel or look untidy .
Next create a soft light 50% grey layer . Cmd Shift and N selecting soft light in the drop down menu and ticking the 50% grey box . This is to dodge and burn ) Light and shadow ) the image as required e.g. the eyes ( Highlights ) or creating greater textured effects in the skin ( Wrinkles ) if desired depending on your final notions or results .
Select to appropriate size brush for the chosen area , I like to go small brush and detailed to create a better effect it takes more time but is worth it. Also keep the exposure between 10 and 30 % for small incremental subtle changes . Whilst your dodge/burn alter the brush size using tab ( Mac ) . In a good portrait one of the areas I concentrate the Dodge and burn in are around the eyes , eyelash etc always going for a realistic but enhancing effect . Use this procedure in th same way on any other areas you feel require attention .
Next I use a noise reducing and ( premade action ) light enhancing layer or you can also increase grain depending on the final outcome your again desire .
I also neutralise the whites and correct any obvious or unwanted colour casts to achieve what is the most optically realistic image according to my eye . Use the opacity and fill layers levels to constantly experiment with each layer always looking for perfection or a better look .
Posted on March 20, 2016
|allentimphotos2 on The Man Bar|
|Stephen shaw on The Man Bar|
|allentimphotos2 on The Man Bar|
|Stephen shaw on Colin|
|allentimphotos2 on Colin|