Montage

The technique of producing a new composite whole from fragments of pictures, text, or music.

The Hand 

Prison

Do you see the hand ….?
Abhorrent ! ….Disembodied , attached to naught .
What …. trembling ….despairs ,
are summoned forth ?
When your eyes connect ….
over a cold flesh caress .
Your hanging limbs ….
with darkness near ….
A named aversion ….dread is here ?
A twitching due …two secret fears !
The basement door is opened now ….
To close it…. You know not how .
Those secrets wished to be unknown ….
forever smite you in your home !

Previous Communications 

PhoneBoxhand2

Followed 

15thfloorshadow

Sizing in Photoshop

Resizing images is something you will always need to do as a photographer, so knowing how to do this precisely and for a range of reasons is something you will need to know.

Basic Pixel Resolution Sizing. The method you will be most used to using is Image/Image Size.

Screen Shot 2016-04-25 at 09.12.40.png

With width and height locked you would merely type in the resolution you require. If a client asks for an image no more than 2500 pixels on the longest side, with the width and height locked, you would merely type this in the Width section and the Height will be adjusted accordingly to keep the image aspect ratio the same.

With Width and Height unlocked then only entering one value will change the image shape, so always use it locked unless you have a specific need. One thing often overlooked when resizing are the resampling options. Depending upon whether you are increasing, or decreasing an image in size, these should be selected carefully.

Reduced to 1500 pixels across with Bilinear

 

Screen Shot Bilinear2016-04-25 at 09.20.57 copy

Reduced to 1500 pixels across with Bicubic Sharper (Reduction)

Screen Shot Bicubic2016-04-25 at 09.21.40 copy

When reducing, as you can see, using Bicubic Sharper adds a little sharpening to make the image appear sharper on screen.

Increased to 15000 pixels across using Bilinear .

Screen Shot PreserveDetails 2016-04-25 at 09.30.19 copy

Using Preserve Details keeps the image sharper when increasing the image size. When using Preserve Details, if the image is noisy, you can add noise reduction at this stage, but my advice is to do so sparingly or detail can be lost.

Screen Shot Preservedetails noise12016-04-25 at 09.34.03 copy

Resizing for printing.

When resizing for printing, it is important to also set the print resolution. Most commercial printers,  assume you are using a file of 300 ppi (Pixels per inch). The files off your camera however may not be set to this. Many cameras (including the camera this test image was taken with) set 240ppi.

Using image/Image Size you can also resize the print resolution. More often than not though, you will want to size an image for a specific print size. For example, if we wanted to size this test image to print at A2, we’d need to set the actual print size at 300ppi and also set the print size to A2. You need to know the actual print size, and this can easily be found on the internet. A2 is 59.4 x 42cm Before you size, take note of the original pixel resolution, and set the width and height to Centimeters Then type in the dimensions you need.

Bear in mind, that almost certainly, the image will NOT be the same shape as an A2 page, so if it is a landscape image, set the width to 59.4. If a portrait image, set height to 59.4cm. THEN take note of how the pixel resolution changes…

As we can see the resolution has reduced, so we then need to choose the appropriate Resample method .

Screen ShotBicybicsharperres 2016-04-25 at 09.42.36 copy

In this case, Bicubic Sharper, as we’re reducing pixel resolution. Our image is now 300ppi and will print exactly 59.4cm across. Resizing with the Crop Tool.

You can perform the same tasks with the crop tool.

Select the crop tool from the main toolbar.

Then on the context menu, select “W x H x Resolution”.

If you do not want to change the image shape, set width size only for a landscape image, and height only for a portrait image. And set 300ppi Bear in mind you have to actually type in the letters cm if you want centimeters.

Screen Shot croptool2016-04-25 at 09.48.53.png

You would then drag the cropping tool across the entire image (having snap turned on from the “view” menu helps here). Once the whole image is selected… double click to action the crop the image to the size and resolution set.

If you want your image to be exactly the same shape as the paper.. in this case A2 (59.4x 42cm) the crop tool is the ideal way to do it. Just set the exact paper size and 300ppi resolution.

As the image will not be the same size, you will need to decide how to crop it. Action the crop, and you will now have an image that will print exactly to A2. The problem with this method is that you cannot choose the resampling method. To get around this, you can crop to the required aspect ration first by setting the crop tool to “ratio”, and typing in the measurements you want… so for A2, you could type 5.94 x 42. No need to put cm etc, as it is a ratio. Crop… THEN use the Image/Image Size method. Then you can choose the resampling method.

Followed

15thfloorshadow

 

Up To The Seventh Degree

A Shady Joint

ShadyJoint

On My Own

Enhancing Social Presence through networking .

220px-Lastbritishwolf

On all your pages and social networking sites you should specificly cross link your most popular sites in the heading or details to provide your best sites with slightly more exposure but also giving your lesser known pages some equal attention and likely hit rate . Therefore think about the likely hood of the link being seen and where it is posted according to a viewer who will look at your site or page and also what the chances are from this visbility to if or how they will see it when clicking or stumbling across your page . You want the most visibility and likleyhood of a response  . So if and when some one comes to your page they will most likely notice the link and and chain look through all your sites thus giving them the most exposure and hits .

Facebook

Although I would not recommend facebook and would prefer google plus and twitter , I suppose I use because I feel I have to . It may help in sharing my work and getting minor publicity . So … Use facebook and post images from your own pages with specific targeted keywording and also more rare but precise and subject informed to increase chances of being noticed and noticed by the right people as well as with links to your own websites and published work included in the image , then post them to different groups with lots of members and specific subject matter .

Google Plus

Use google plus and post images from your own page with specific targeted keywording and with links to your own websites and published work included in the image , then post them to different google plus communities with lots of members and specific similar subject matter to gain the most followers and shares thus exposure .

500 px

I Use 500 px for validation and motivation as it is more frequently used by real practicing members of the photographic community . Getting a response on here should mean more than a facebook page as it is uninfluenced by other people and societal constructs or personal barriers so it is a more pure form of recognition in your passion of photography . 500 px has caused people to search for me online regarding work and job opportunitys . I also use it as a visual eye opener to search for works I myself would aspire to . Again Use 500 px with specific targeted keywording and with links to your own websites on your front page and published work included in the show image space .

Twitter

Twitter is good again for getting promoted or valuable publicity online as it has a direct link to the most inspiring and biggest names in your field . It would only take one time at being sought out , seen or recognised by someone with clout to rocket your practice into unknown levels . I see twitter as one of the most valuable ways to get noticed by the right people . Facebook is the last choice ,  if good at all as it comes with the baggage of social barriers and negative constructs of society at your home level , people are not capable of there own susceptiveness on facebook they are like sheep to the alpha . It will be no good until you make it for real if any at all even then . It is all a physchological tool of no use to your career aims at a basic level .

 

Small Businesses

StrangeDuck

Marketing .

It is important to be earning money to carry on your practice and make your practice sustainable . Learn the formula and exploit the system .

Market research .

General theory regarding marketing .

The process through which goods and services move from concept to customer . Marketing is the rounded process that covers the inception of a product or service . Bringing your concept to the customer understanding it with regards to the customer .

Marketing mix

The 6 ps ?

Product or service .

Selling my ideas is more of a service than a product . Should solve an urgent need for a customer . A service needs the right feature , it should be easy to use and visually attractive .

Me as a person will sell my work its my branding that people will buy . The look of my service and its quality .

I need Business cards a readily available website zeen with a need a good brand . It’s not neccesarily the high quality of the product as Mc Donald’s provide a reliable product but it has a terrible quality but through conformity people buy it . Imitate conformity so people know what they are getting every time Through consistency of the product great logo and branding .

Marketing for services

Let the customers know who you are . Sell yourself and specialise in one area so people look for you because you are the man for this job . Eg Portrait man takes the best portrait photos so you have established a reputation for being that sort of professional . Let people know by your branding and social media websites . It’s a long winded process of establishing a reputation . Is someone undercutting you , you preserve you high point charges because you are in business and provide a valuable service . It’s much easier to keep a customer than find a new one . Make customers happy and provide a good service and become freindly with them .

The ladder . Climbing the ladder . Improve your position on the ladder . It’s how the quality of your product and service is perceived and regarded by your customers on the ladder that counts . Consider where you wish to be . Consider price and service . Aldi have moved up the ladder because they provide a better service . Am I going to sell one image for a million like harrods or a million images for a pound each like poundland . I should be somewhere in the middle . Think where my customers are who will use my product eg London is a great area to sell your work . Develop a customer base in London .

Promotion

Attracting my target customer . It’s about Building a relationship that I can turn into commerce .

 

Price

I need to earn an income . Pricing my product I must know 4 things . My own costs that I have on my own materials and work etc .

Markup .

What is the standard , mark up , profit margin on the service I provide . Is my work of value . What value am I to my customer . If I have a unique vision I can charge more . This is where I will focus my work on the unique concept and my own vision . What will it cost the customer to not have what I’m offering .

Profit

Make sure you charge the proper costs eg don’t do anything for cheap make sure you have the correct prices . You can then grow the business and pay employees . There is no limit to my financial success .

What is my work and where am I as a practicioner .

Getting your work out in the industry and known by contacting people in the industry and advertising myself , my work , ideas and putting out a public persona . Zeens , social media , contacting businesses , business cards and Magazines . Attending events where you can network or meet potential employers and find important contacts in the business to Manufacture a community .

 

Stock

Locked

Getty found out that green images were toxic due to compassion fatigue . People used to just switch off when they saw them . The greens Rachel Carson . Silent spring . They produced green images that worked in the way advertising worked . People buy a commoditie because of desire or wants .it gets you a physical outcome . You buy it because of desire factors or aspiration . Commodity fetishism . Stop producing toxic myths regarding the environment and use new ways of promoting the environment to sell more products . Eg Reinvent the myths . Compassion fatigue . Eg if you see shocking pictures of starving children etc we are shocked at first but eventually we don’t give a shit . This is compassion fatigue . For Getty be understanding of the visual culture and university topics such as scale and place binarys etc . Put your images online and people may buy them .

Image as commodity eg , the image as a raw material to sell . Not many creatives think of their work as a commodity .How do you think about the image for a  specific use as a commoditie . Stock can help us out as a sustainable practice to keep income coming in and thus supporting my practice in between .

Try and enter some images in a stock agency it could make you rich eg the Tim Flash green frog and or the handshake image , find a gap in the market and target it .

With a commodity image the branding and personality has been removed . You need to think what the market needs . The image subscribes to international standards and is needed in the market . This image will fit in your company report . It’s a well thought out and constructed image as a commoditie for the market .

If you are Shooting for stock you have to think …

Analyse sales and try to understand why certain images are selling and others are not .

Who is the client ?

e.g. if shooting for magazines you have to shoot  portrait for front cover shots . If you target a niche magazine on dogs you have to shoot dogs . Think about your audience and target them . People  would buy an animal magazine due to cuteness and their anthropomorphic behaviours eg we would have to shoot to these certain specifications and add them to the commodity . Eg Fluffy eared younger species for a western market . but the German market is far less citified so you have to take this into account , you have to think about who your client is .

 

Or you could shoot for a Calendar . If you shoot for calenders you shoot 2 or 6 . Shoot trees or and image in the different seasons for a Calendar . Birthday cards are a winner with cuteness again and fluffy ears .

Universality

Produce images that transcend cultural difference . Some differences are better than others at this .

Wants list . Grail syndrome

Eg the magpie in a nest is impossible to find so everybody wants this image . Or eg people with a smile at zoos why not ? People don’t smile at zoos , people who go to zoos are ugly , real ugly . Do you ever see the perfect family composition at the zoo . Unless you are being commissioned at a zoo getting this shot is hard to get . But if you are commissioned by a zoo I can license them to the zoo .

 

I need to get real about licensing and copyrighting my work . I make money with photography so therefore be serious about people re using my images . I need to take copyrighting very seriously .

Keywording

How I tag my images on 500 px or my WordPress blog online . Be more efficient with your key wording to discriminate my images from the rest . Eg if you tag frog and sustainable you get less hits and images shown so your image has more chance of standing out . It is better to think more business like than creative to be successful at this . The Tim flash frog image . Tim works with Getty closely and the frog image made him his fortune it has made millions . The Tim flach image transcends cultural barriers . It’s cute . Has a colour clash to draw the eye and stands out a lot . target and feed into my own work in original ways exactly why this image was a successful seller ?

Alamy .

The personality of Alamy images . In the beginning they would take anything to start withand sell it . They are now famed for the breadth of their subjects and are starting to weed out the images that dont sell . Images are now ploughed into philanphropic endeavour . It used to be the place where you put all the images you wasn’t doing anything with . You should engage with stock and sue the above techniques to your advantage .