Small Businesses

StrangeDuck

Marketing .

It is important to be earning money to carry on your practice and make your practice sustainable . Learn the formula and exploit the system .

Market research .

General theory regarding marketing .

The process through which goods and services move from concept to customer . Marketing is the rounded process that covers the inception of a product or service . Bringing your concept to the customer understanding it with regards to the customer .

Marketing mix

The 6 ps ?

Product or service .

Selling my ideas is more of a service than a product . Should solve an urgent need for a customer . A service needs the right feature , it should be easy to use and visually attractive .

Me as a person will sell my work its my branding that people will buy . The look of my service and its quality .

I need Business cards a readily available website zeen with a need a good brand . It’s not neccesarily the high quality of the product as Mc Donald’s provide a reliable product but it has a terrible quality but through conformity people buy it . Imitate conformity so people know what they are getting every time Through consistency of the product great logo and branding .

Marketing for services

Let the customers know who you are . Sell yourself and specialise in one area so people look for you because you are the man for this job . Eg Portrait man takes the best portrait photos so you have established a reputation for being that sort of professional . Let people know by your branding and social media websites . It’s a long winded process of establishing a reputation . Is someone undercutting you , you preserve you high point charges because you are in business and provide a valuable service . It’s much easier to keep a customer than find a new one . Make customers happy and provide a good service and become freindly with them .

The ladder . Climbing the ladder . Improve your position on the ladder . It’s how the quality of your product and service is perceived and regarded by your customers on the ladder that counts . Consider where you wish to be . Consider price and service . Aldi have moved up the ladder because they provide a better service . Am I going to sell one image for a million like harrods or a million images for a pound each like poundland . I should be somewhere in the middle . Think where my customers are who will use my product eg London is a great area to sell your work . Develop a customer base in London .

Promotion

Attracting my target customer . It’s about Building a relationship that I can turn into commerce .

 

Price

I need to earn an income . Pricing my product I must know 4 things . My own costs that I have on my own materials and work etc .

Markup .

What is the standard , mark up , profit margin on the service I provide . Is my work of value . What value am I to my customer . If I have a unique vision I can charge more . This is where I will focus my work on the unique concept and my own vision . What will it cost the customer to not have what I’m offering .

Profit

Make sure you charge the proper costs eg don’t do anything for cheap make sure you have the correct prices . You can then grow the business and pay employees . There is no limit to my financial success .

What is my work and where am I as a practicioner .

Getting your work out in the industry and known by contacting people in the industry and advertising myself , my work , ideas and putting out a public persona . Zeens , social media , contacting businesses , business cards and Magazines . Attending events where you can network or meet potential employers and find important contacts in the business to Manufacture a community .

 

Stock

Locked

Getty found out that green images were toxic due to compassion fatigue . People used to just switch off when they saw them . The greens Rachel Carson . Silent spring . They produced green images that worked in the way advertising worked . People buy a commoditie because of desire or wants .it gets you a physical outcome . You buy it because of desire factors or aspiration . Commodity fetishism . Stop producing toxic myths regarding the environment and use new ways of promoting the environment to sell more products . Eg Reinvent the myths . Compassion fatigue . Eg if you see shocking pictures of starving children etc we are shocked at first but eventually we don’t give a shit . This is compassion fatigue . For Getty be understanding of the visual culture and university topics such as scale and place binarys etc . Put your images online and people may buy them .

Image as commodity eg , the image as a raw material to sell . Not many creatives think of their work as a commodity .How do you think about the image for a  specific use as a commoditie . Stock can help us out as a sustainable practice to keep income coming in and thus supporting my practice in between .

Try and enter some images in a stock agency it could make you rich eg the Tim Flash green frog and or the handshake image , find a gap in the market and target it .

With a commodity image the branding and personality has been removed . You need to think what the market needs . The image subscribes to international standards and is needed in the market . This image will fit in your company report . It’s a well thought out and constructed image as a commoditie for the market .

If you are Shooting for stock you have to think …

Analyse sales and try to understand why certain images are selling and others are not .

Who is the client ?

e.g. if shooting for magazines you have to shoot  portrait for front cover shots . If you target a niche magazine on dogs you have to shoot dogs . Think about your audience and target them . People  would buy an animal magazine due to cuteness and their anthropomorphic behaviours eg we would have to shoot to these certain specifications and add them to the commodity . Eg Fluffy eared younger species for a western market . but the German market is far less citified so you have to take this into account , you have to think about who your client is .

 

Or you could shoot for a Calendar . If you shoot for calenders you shoot 2 or 6 . Shoot trees or and image in the different seasons for a Calendar . Birthday cards are a winner with cuteness again and fluffy ears .

Universality

Produce images that transcend cultural difference . Some differences are better than others at this .

Wants list . Grail syndrome

Eg the magpie in a nest is impossible to find so everybody wants this image . Or eg people with a smile at zoos why not ? People don’t smile at zoos , people who go to zoos are ugly , real ugly . Do you ever see the perfect family composition at the zoo . Unless you are being commissioned at a zoo getting this shot is hard to get . But if you are commissioned by a zoo I can license them to the zoo .

 

I need to get real about licensing and copyrighting my work . I make money with photography so therefore be serious about people re using my images . I need to take copyrighting very seriously .

Keywording

How I tag my images on 500 px or my WordPress blog online . Be more efficient with your key wording to discriminate my images from the rest . Eg if you tag frog and sustainable you get less hits and images shown so your image has more chance of standing out . It is better to think more business like than creative to be successful at this . The Tim flash frog image . Tim works with Getty closely and the frog image made him his fortune it has made millions . The Tim flach image transcends cultural barriers . It’s cute . Has a colour clash to draw the eye and stands out a lot . target and feed into my own work in original ways exactly why this image was a successful seller ?

Alamy .

The personality of Alamy images . In the beginning they would take anything to start withand sell it . They are now famed for the breadth of their subjects and are starting to weed out the images that dont sell . Images are now ploughed into philanphropic endeavour . It used to be the place where you put all the images you wasn’t doing anything with . You should engage with stock and sue the above techniques to your advantage .

 

 

 

 

Enhancing My Photographic Documentary Aims .

Window

Go to archives for research on my projects , find Something that stands out in my practice . I enjoy photoshop its as if I am painting which is what I also love . I am particularly attracted to documentary and the uncanny . A few of my inspiring photographers are   Giacomo brunelli , Bresson , Bruce gilden and Klein .

The idea and the message matters the most . I want my work up on people’s walls and Making a difference . I want to find something totally unique and original that changes society for the better . A unique vision . The ultimate message . Creating beauty from an underlining underbelly of social failure ?

 

  • Find a new reason for photography . A new way to again validate people’s trust in the image . People have lost trust due to modern technology .

 

  • To be acknowledged as a great photographer

 

I love the aesthetic values , deep layes of metaphor and metonymic language in an image the more the better . I like and enjoy creativity and get satisfaction from the end result of making new things .

Where can I gain a foothold in the industry .

First solution responses

Synthesise new knowledge and look for the unknown in my passions , as this is not a hindrance but a joy to do so . What lies beyond this . Enhance my visual vocabulary . Start thinking differently as a scientist or even a mathematician . Equate and experiment withy my practice through these experiments I’m going to find something I did not know . Stand back and look at my surroundings to find exactly what it’s all about .

Industry Engagement .

Colin Big Issue

To engage with the industry in some way shape or form and take place in some kind of industrial research .

You have to prepare a document cv and learn how to put a good one together and be more efficient at doing so as a specific type of cv is required .

It’s also a good idea to do a work placement or work experience ( Imagine getting a work experience with one of your aspirations such as Bruce Gilden ) This would be good ….But what will you learn ? It is superior practice to get a work experience in somewhere where you learn something . It’s of greater value to yourself to synthesis something worthwhile out of it . The quality of your placement doesn’t matter what matters is how much you learn from it . You need to put some effort into this eg email places , use Twitter to contact people and create your own employment . Encourage your own individual entrepreneurialism and make sure you get stuck into it . There are methods of gaining funding for this from the student hardship or access fund eg travel expenses etc will be funded . Set up a kick starter if it’s a good idea . Get to grips with what you are interested in or excited about . We are artists and creators we pull beautiful things out of nothing .

Britain has a good creative industry and has good cultural ideas bringing a lot of money into the country .

Our country is sustainable through trickle down economics . If we make the country a playground for rich people will it sustain us as a country .? Large organisations run on big ideas they want to be hooked into the culture before anyone else . Think about how my visual skills could help a big company out like this .

Where are these placements ?

1 The web .

Prospects web site to search for work placements . Look abroad for a placement . If it looks scary you should definitely be going there .

The big choice ( website , large organisations ) large organisations generally have a small place for people in work experience . *Indeed . ( website ) search Photography placement England . A motivated person can turn these into something good .

2 Approaching practitioners . You can cold call but sometimes they don’t like this but I think this is a good idea . Going to the employers and making friends with them it could get you a placement easier and quicker . Get your strategy sorted . Email them .

Try Hothouse . You can present your work this is the route you need to take . People want to hire their pals so it would be a good idea to create bonds and friendships . Get your name down on the events that are offered you .

3 Professional body for photographers . *Association for photographers ( I joined the AOP as a student member and gained lots of insight and numerous benefits . As a member I would advise that you need to be a member of this peer group . There is an app a magazine and insurance . Usage calculator , which calculates your work  .

You could also enquire about The British institute for professional photography .

4 Entering competitions . I would also advise on entering as many competitions as possible such as lensculture , sony photography awards taylor wessing or BJP . Not only for your own personal pleasure but for many reasons such as exposure to people in the industry and help in growing your skills and reputation Also the prizes are a great incentive . If you have any luck as I did through entering the lensculture portrait awards you may win a prize such as an editors portfolio which helped me and increased my confidence . All the work I post to this portfolio goes straight to the lensculture editiors which is also a great incentive to do quality and original work .

5 The Agency . This is an opportunity in my own college and located in blackpool it could give you a placement in photography .

How could I get my hands on a work placement

1 Become friends with them .

2 Be professional .

3 Do a good speech .

4 Prepare a covering email

5 Prepare an online portfolio

Start writing a covering email . Mail chimp, it can see if your email is effective or your website is effective . it checks how long people look at your email or open it for etc . Invite people to look at my website .

Attach a pdf portfolio .

Persuade . Blag .

How to write a covering email

Detail your reason for the email, i.e. to deliver a CV as part of your job application;

  • Give the exact details of the job you’re applying for i.e. the company name, position and any reference number;
  • Highlight which skills you have that would be relevant for the position
  • Make sure you finish the letter on a positive note. Perhaps try something like ‘I believe that I have all the skills and experience necessary to make a success of the position. I hope to hear from you soon.’

Because email is a more instantaneous and friendly form of communication, you should leave out your address details, go straight into ‘Dear XYZ’.

General tips

  • Use the journalists ‘rule of thumb’ and try and keep sentences fewer than 35 words long;
  • Try and get someone else to read over your email before you send it;
  • Save all job application emails and applications (if you can) as they could be useful to refer to if you need to answer any questions;
  • Don’t be too formal;
  • Don’t excessively repeat anything;
  • Keep your email short and sweet.

 

 

Score

Junkie.jpg

Addicted to telling stories .

Even when I’m asleep my brain tells me stories .

Today i got speaking to a drug addict who looked desperate . I find it a shame that people reach these unfortunate states in there lifes due to aspects such as drug abuse in our society that seem so easy to … or should in theory be more simple to solve in our contemporary society . But for which reasons most of us could not even fathom this way of life seems to continue if not even thrive in modern culture . It seems as if money per greed and hyman selfishness allow it to continue for factors deemed more important such as social strata , individual pleasure or if just gets too much for some .

Its similair to a crutch for our deepest nightmares .

This shot was taken whilst on another recce acquiring more material for my new project .

Ive been up since the early hours but its all been worth it as I have had one of those great days where i have accumulated some great material that I’m very satisfied with .  Time now for a cup of kigomo expresso whilst I make a start on a book review with my eyes half shut .

I am also very pleased to have been noticed by American Suburb X . Many Thanks ASX .

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I will add more details to this post tomorrow .

Fingered At The Dinmore

Fingered@TheDinmore.jpg

I won’t spoil it for you but Ill let you make your own mind up on this one . Insult or re-living a sex act from the past ? Taken whilst on a preliminary recce for a new project documenting a council estate in Blackpool . This is the local pub ” The Dinmore ” with a local resident walking past it on Dinmore Ave . The pub has been closed down for 3 years and even when it was shut down they still , unfortunately , found dead bodies on the premises . Stories galore of which I intend to seek the best .

 

The Qualia Of Mary II

Making a Panoramic Image .

QualiaMaryPanorama.jpg

Marys shell in Cleveleys , Blackpool .

1 . First Compose and rotate the camera handheld to find your best panorama spot .

2 . Next level the tripod by using the spirit bubble . Then use the virtual horizon on your camera if you have one . On the nikon D750 press the info button untill it appears .

3 . Set Auto white balance or set to daylight in each for consistency if you are unsure then you can alter in post process .

4 . I then use and set to either f22 or f 16 and focus to infinity .
5  . Loosen the panning on your tripod when you take each picture with 50 % overlap .
Tighten up on each shot  .

6 . I use 5 to 10 vertical portrait images for a panorama . For a good print 5 is best .

Photoshop

File> automate> merge> browse (insert files ) . Tick blend images together . You can tick vignette removal if you want , but you don’t have to . Tick geometric distortions correction and only use Content aware if you are certain as it cannot be completely relied upon .

Lightroom

Photo >photomerge >panorama ,