Stock

Locked

Getty found out that green images were toxic due to compassion fatigue . People used to just switch off when they saw them . The greens Rachel Carson . Silent spring . They produced green images that worked in the way advertising worked . People buy a commoditie because of desire or wants .it gets you a physical outcome . You buy it because of desire factors or aspiration . Commodity fetishism . Stop producing toxic myths regarding the environment and use new ways of promoting the environment to sell more products . Eg Reinvent the myths . Compassion fatigue . Eg if you see shocking pictures of starving children etc we are shocked at first but eventually we don’t give a shit . This is compassion fatigue . For Getty be understanding of the visual culture and university topics such as scale and place binarys etc . Put your images online and people may buy them .

Image as commodity eg , the image as a raw material to sell . Not many creatives think of their work as a commodity .How do you think about the image for a  specific use as a commoditie . Stock can help us out as a sustainable practice to keep income coming in and thus supporting my practice in between .

Try and enter some images in a stock agency it could make you rich eg the Tim Flash green frog and or the handshake image , find a gap in the market and target it .

With a commodity image the branding and personality has been removed . You need to think what the market needs . The image subscribes to international standards and is needed in the market . This image will fit in your company report . It’s a well thought out and constructed image as a commoditie for the market .

If you are Shooting for stock you have to think …

Analyse sales and try to understand why certain images are selling and others are not .

Who is the client ?

e.g. if shooting for magazines you have to shoot  portrait for front cover shots . If you target a niche magazine on dogs you have to shoot dogs . Think about your audience and target them . People  would buy an animal magazine due to cuteness and their anthropomorphic behaviours eg we would have to shoot to these certain specifications and add them to the commodity . Eg Fluffy eared younger species for a western market . but the German market is far less citified so you have to take this into account , you have to think about who your client is .

 

Or you could shoot for a Calendar . If you shoot for calenders you shoot 2 or 6 . Shoot trees or and image in the different seasons for a Calendar . Birthday cards are a winner with cuteness again and fluffy ears .

Universality

Produce images that transcend cultural difference . Some differences are better than others at this .

Wants list . Grail syndrome

Eg the magpie in a nest is impossible to find so everybody wants this image . Or eg people with a smile at zoos why not ? People don’t smile at zoos , people who go to zoos are ugly , real ugly . Do you ever see the perfect family composition at the zoo . Unless you are being commissioned at a zoo getting this shot is hard to get . But if you are commissioned by a zoo I can license them to the zoo .

 

I need to get real about licensing and copyrighting my work . I make money with photography so therefore be serious about people re using my images . I need to take copyrighting very seriously .

Keywording

How I tag my images on 500 px or my WordPress blog online . Be more efficient with your key wording to discriminate my images from the rest . Eg if you tag frog and sustainable you get less hits and images shown so your image has more chance of standing out . It is better to think more business like than creative to be successful at this . The Tim flash frog image . Tim works with Getty closely and the frog image made him his fortune it has made millions . The Tim flach image transcends cultural barriers . It’s cute . Has a colour clash to draw the eye and stands out a lot . target and feed into my own work in original ways exactly why this image was a successful seller ?

Alamy .

The personality of Alamy images . In the beginning they would take anything to start withand sell it . They are now famed for the breadth of their subjects and are starting to weed out the images that dont sell . Images are now ploughed into philanphropic endeavour . It used to be the place where you put all the images you wasn’t doing anything with . You should engage with stock and sue the above techniques to your advantage .

 

 

 

 

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